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Stakeholder
motivations and concerns—Stakeholders
typically anticipate benefits and express concerns about
participation, as do individuals. Although both stakeholder groups
and individuals share some motivations, we discuss stakeholders and
individuals separately because incentives often differ too. The table
below lists the major goals and concerns that motivate stakeholder
groups with respect to participating in monitoring projects.
|
Major
goals of participation that motivate stakeholder groups |
|
Major
concerns with respect to participation on the part of
stakeholder groups |
|
§
Stretching limited resources, sharing work,
working more effectively. |
§
Freedom to complain or object might be
co-opted
by the collaborative process. |
|
§
Reducing conflict and litigation. |
§
Too expensive or time consuming. |
|
§
Influencing policy or management decisions. |
§
Risk of failure. |
|
§
Improving land stewardship. |
§
Data might lead to unwelcome
consequences. |
|
§
Shared accountability and responsibility. |
§
Data might not be trusted or used. |
|
§
Simultaneously meeting local and larger
scale
needs for information. |
§
Others might have unrealistic expectations
or
lack willingness to commit to common
action. |
|
§
Ensuring access to a resource for economic
or traditional use. |
§
Fear that others might sabotage or misuse
the
process. |
|
§
Community development, capacity building,
and employment opportunities. |
§
Collaborative decisions might counter vested
interests. |
|
§
Market-based incentives. |
|
|
§
Public education. |
|
§
Ensuring social and economic justice. |
|
§
Improving community relations. |
Personal incentives
and concerns—Individuals
can share the same motivations and concerns as stakeholder groups and
still have their own set of incentives or concerns about being
involved in a participatory project.
|
Examples
of Personal Incentives |
|
Examples
of Personal Concerns |
|
§
Increased ability to influence others or
policy. |
§
Fear of change. |
|
§
Ensuring access to a commercial resource. |
§
Shyness or lack of self-confidence. |
|
§
Contributing to a valuable cause. |
§
Lack of time. |
|
§
Improving one’s resume. |
§
Being exploited |
|
§
As an extension of one’s job. |
§
Lack of training. |
|
§
Contrast to paid work. |
§
Exposing one’s ignorance. |
|
§
Testing leadership skills. |
§
Embarrassment, appearing foolish, or ridicule. |
|
§
Learning, gaining experience, and acquiring
self-confidence. |
§
Insufficient support from family, friends,
community, or employer. |
|
§
Using knowledge, skills or abilities. |
§
Lack of trust in others. |
|
§
A sense of power, success, and personal
achievement. |
§
Working hard on a project only to see it fail or
be ignored. |
|
§
Gaining recognition or impressing others. |
|
|
§
Affiliation with a project or feeling a part of a
team. |
|
§
Expressing concerns or ideas. |
|
§
Exploring job opportunities or testing a
career
change. |
|
§
Keeping track of what is happening “on the
land”. |
|
§
Maintaining family or cultural traditions. |
|
§
Enhancing one’s quality of life. |
|
§
Meeting new people. |
|
§
Setting an example for children. |
|
§
Mutual involvement with family or friends. |
|
§
Getting compensated to visit nice places. |
|
§
Keeping physically active by getting
outdoors or enjoying nature. |
Finding common ground—Because
participants bring such diverse incentives and concerns to the
collaborative process, it behooves all involved to understand what is
motivating the other participants. In many cases incentives overlap
or at least are complimentary. Motivations also can diverge or
conflict. For instance, an individual who is motivated by a strong
sense of self-importance and a need to demonstrate their worth can
intimidate other participants who are shy or hesitant to become
involved. Or, for example, a person who is motivated predominantly by
the need to find new employment might not be willing to make a
long-term commitment to the group. Stakeholders interested in a
particular outcome might not be willing to fully participate in an
objective group process if they suspect it could result in decisions
they consider onerous. Because motivations are so varied, and because
they often change, clear understanding of each other’s motivations
improves communication and allows collaborators to craft inventive
ways to ensure all participants find the project rewarding.
Insuring all
benefit—“Win-win”
or mutually beneficial outcomes can occur fortuitously, but often
require intention and focused effort. The simple process of listing
each participant’s incentives, hopes, visions, and concerns, then
sharing and discussing them, can go a long ways towards building
mutual appreciation, rapport, and understanding. Of course, honesty
aids the process. Where incentives are divergent or potentially in
conflict, or where serious concerns are expressed, participants might
wish to follow a more formal process of reconciliation or remedies.
If participants have conflicting motivations and feel disparity in
their ability to influence outcomes, the less powerful among the group
might need more support or attention to ensure an equitable
collaborative process. If the group considers the exercise useful,
participants might document explicit understandings of each other’s
needs and expected benefits or outcomes. Periodic review of how well
expectations are being fulfilled can forestall conflicts or
disappointment.
Checklist—
¨
What are the
motivations (incentives and concerns) of each stakeholder group?
¨
What process
will be used to identify and share these motivations?
¨
What are
each individual’s motivations for participating (or not) in the
project?
¨
How will
personal motivations be identified and shared?
¨
To what
extent do different stakeholder group’s incentives and concerns
overlap, diverge, or conflict?
¨
To what
extent do different participant incentives and concerns overlap,
diverge, or conflict?
¨
How best can
the expectations and incentives of stakeholder groups be fulfilled or
rewarded?
¨
How best can
the expectations and incentives of participants be fulfilled or
rewarded?
¨
How will
each group’s concerns be addressed?
¨
How will
participants’ concerns be addressed?
¨
How will
conflicting motivations will be kept to a minimum or resolved?
¨
How will
participant motivation and enthusiasm be sustained over time?
¨
How will any
explicit understandings or agreements be documented? How often will
they be re-evaluated?
References—Christoffersen
2003;
Collaborative Stewardship Team 2000;
Daly n.d.a;
Ecological
Monitoring and Assessment Network Coordinating Office and the Canadian
Nature Federation 2003;
Everett 2001;
Guijt and others 1998;
Kusel and
others 2000;
Lawrence and Ambrose-Oji 2001;
Lynch and others 2004;
Moote and Becker 2003;
Moote and Loucks 2003;
Sirmon and others 2002b;
Sithole 2002;
University of Maine
Cooperative Extension and Sea Grant Program, Maine Coastal Program of
the Maine State Planning Office n.d.;
United States Department of
Agriculture, Forest Service 2004;
Voluntary Sector Initiative 2002a;
Wondolleck and Yaffee 2000.
©2005
Institute for
Culture and Ecology
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